Prickett & Ellis
Celebrating 250 years, Prickett & Ellis unveils a revitalized brand identity that marries historic charm with future ambitions.
PROJECT SUMMARY
Prickett & Ellis is a family-led estate agent based in North London. Celebrating 250 years of experience, the brief was to create a brand identity that aligns with their heritage and future ambitions. The brand was suffering from inconsistency throughout its communication, and I was tasked with creating an evolved identity that would represent the brand to its fullest.
As the creative lead, I developed their entire brand system, look and feel, strategy, and tone of voice to elevate the business and reflect 250 years of serving North London. The historic aesthetic dominates the visual branding, strategy, and tone of voice, creating a distinctive identity elevated by purposeful design.
SERVICES
Brand Strategy
Brand Consulting
Creative Direction
Brand Identity Design
Print Design
Website Design
BRAND IDENTITY
The new identity conveys a sense of history through modern execution – a balance of heritage and modernity. The logo family showcases a bespoke sans-serif typeface that has elegant calligraphic foundations and is housed within two lines to reflect protection.
BRAND COMMUNICATIONS
Throughout the collateral, a clear visual tone of voice was established to offer a friendly yet premium aesthetic, effectively communicating a clear message through different mediums. Within the brand strategy, I defined the purpose of the brand with core values, a business strapline, and a clear structure for the business to align with. It was vital to build a brand structure that would stand out in an oversaturated market, where the values speak directly to and connect with the audience.
BRAND PHOTOGRAPHY
Working with photographer James Williamson, I art-directed and coordinated a shoot for Prickett & Ellis with the aim of creating photography that feels warm, welcoming, and natural. The goal was to reflect the journey of buying and renting a new home through relatable, everyday scenes. I wanted to build a library of images for P&E that shows genuine emotion, avoiding clichéd poses of people staring into the camera.
WEBSITE
The final part of the brand system was to create a strong, functional, and user-friendly digital presence. Using the new Prickett & Ellis brand identity, strategy, and tone of voice as the foundation, I designed a website that is fresh, modern, playful, and contemporary. The website features interactive areas and detailed illustrations, balanced with flat colour panes and clear space to ensure content clarity without distraction.
