Forevermark
Leading a transformative three-year global strategy for Forevermark, we established the brand as the ultimate destination for the complete bridal journey, inspiring forever moments and deep emotional connections.
PROJECT SUMMARY
As creative lead for Forevermark within the team at Hatched London, we led the global, three-year strategy that would establish Forevermark as the ‘destination’ brand that carries consumers through their complete bridal journey creating a sense of connection and emotion.
Our initial brief from Forevermark was simple – create a digital campaign, position bridal as a key acquisition strategy and mechanism for Forevermark, to develop and reintroduce our ‘A Diamond Is Forever’ equity. It was a solution that challenged Forevermark’s purpose and how it could be utilised over ‘product only’. Working in close collaboration with the team at Forevermark and partnering agencies, our strategy was to ‘inspire forever moments’ – a moment of intense, positive emotion between two people that they will treasure forever.
Our collaboration with Forevermark led to the design and creation of a digital hub titled ‘Now, Forever‘, transforming Forevermark’s digital presence into a constant feed of ‘always-on’, purpose-driven, ‘Forever’ content. The entire platform was anchored on collaborations with real people and sourced non-fictional, authentic, inspiring stories that the platform champions and uses to engage a community. ‘Now, Forever’ serves as an ever-evolving, constant source of inspiration and information on bridal and beyond, accompanying a user through all walks of their ‘Forever’ and the journeys they take along the way.
SERVICES
Creative Direction
Brand Strategy
Website Design
Social Media Design & Campaign
Website Development Support
