worksmart
Experience the fresh, playful, and empowering brand of WorkSmart, The Trade Unions' virtual career coach, guiding young workers to achieve their goals and understand their rights at work.
PROJECT SUMMARY
worksmart is The Trade Unions' virtual career coach, helping young workers realise and achieve their goals while understanding their rights at work.
The worksmart brand is playful, informative, and trustworthy. The branding feels fresh and inviting, standing proudly in the digital realm. The 'worksmart' typography is placed in a roundel to signify that worksmart will always be at the centre of everything you need.
The brand uses roundel shapes and bright, playful colours to give you the feeling of energy, completion and movement to translate the movement of worksmart and the empowering values of the brand into people’s careers. Extending the roundels past the logo into the brand represents a selection of well-rounded tools and advice to elevate into your best career self - the circle container is symbolic of the idea of complete wholeness.
SERVICES
Creative Direction
Brand Identity Design
Website Design
App Design
