PayPal

People Rule Brand Christmas Campaign

PROJECT SUMMARY

The ‘People Rule’ global Christmas campaign was created for Paypal to promote the power Paypal's services offer people today. The campaign creates a bold, progressive expression of the brand and directly connects to the audience, making each advert more personal. The design was the first introduction to the new identity, playful illustrations, photography style and people-centric tone of voice.

Credits: Illustrations designed and created by Giuseppe Cassano

SERVICES

Creative Direction
Marketing Campaign
Print Design
OOH Design
Digital Design
Marketing Content

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