PayPal

PROJECT SUMMARY

Developed with Havas, this campaign aimed to promote PayPal's services while highlighting its people-centric approach through playful illustrations, distinctive photography, and an engaging tone of voice.

As the first introduction to PayPal's new brand identity, the "People Rule" campaign was rolled out across various core marketing touchpoints worldwide, including television, print, digital, out-of-home, experiential, in-store, and social media channels. The campaign underscored PayPal's commitment to simplifying transactions and empowering individuals through its services.

SERVICES

Creative Direction
Marketing Campaign
Print Design
OOH Design
Digital Design
Social Media Content